Mission: To help humans and machines work together

We strive to be the best role model for company culture. However, we are not alone in this pursuit, nor do we pretend to be. We have learned from the strengths and weaknesses of other great companies to push the frontier because good isn't good enough. Our culture draws inspiration from all of the top companies in the world while adding fresh perspective and thoughtful review, making it uniquely Coactive.

Each and every one of us is what makes Coactive so special. Our adherence to our guiding principles is what ultimately defines our culture and our identity.

The four guiding principles below define the basis for our culture. They serve as a policy to help us cope with and overcome the obstacles we will face together. Like the guardrails on a highway, they direct our actions and keep us on track each and every day.

Culture is who we are, what we say, and how we act. It is our most crucial priority and our greatest strength, and we treat it as such, continuously building and deploying the best version of it.

It's a relay race, not a 100m sprint. We each own our part and give it our all, but we only win by working together as one team. We are all supporting roles. We do not shy away from responsibility and accountability. We take ownership to ensure nothing falls through the cracks, and we are not afraid to pitch in and share the load. In victories and in defeat, we never lose sight of the bigger picture. We put aside our egos, always showing gratitude for what we have and towards one another.

Opinions are valued. We want everyone to have them and encourage active dialogue around each viewpoint regardless of where it comes from. We also present the reasoning behind our outlooks and invite feedback. We have difficult conversations upfront, actively creating the space necessary. Through clear, thoughtful, and constructive dialogue, we can learn from each other and build together.

When working with customers, partners, and each other, we always strive to find the optimal solution but never forget that we show respect, thoughtfulness, and empathy to all. In victories and in defeat, we never lose sight of the bigger picture. We put aside our egos, always showing gratitude for what we have and towards one another. Failure does not scare us, but we also do our best to mitigate the impact on our customers and partners. We take calculated steps before fiercely springing into action but once we do, we relentlessly pursue our goal.

Actions speak louder than words, so we reinforce our guiding values everyday. It influences how we hire, think, and interact. Below are a few concrete examples of how we practice what we preach.

Under construction. You can help by suggesting coherent actions that follow our guiding principles.

Under construction. You can help by suggesting coherent actions that follow our guiding principles.

We always aim to make our words in day-to-day interactions inclusive and empathetic. We encourage addressing a group as "Hi folks!" or "Hi everyone!" or "Hi y'all!". Under construction. You can help by suggesting coherent actions that follow our guiding principles.